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Everyone hears things differently. So... who are you? I'll introduce myself accordingly.

Product designer on a permanent treasure hunt for better solutions (AI makes excellent company).
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Design Systems | Design-Dev Collaboration | Scalable Design | Brand Consistency
I built design systems that turned inconsistent handoffs into seamless design-to-dev collaboration.
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Human-AI Workflow | Design Exploration | Music Interaction | Emotional UX
I designed Spotify features that make artist-fan connection feel personal, even when it's powered by AI.
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User Experience | Contextual Advertising | User Interface | Human-AI Interaction
I designed ad systems where AI reads the room before barging in with something irrelevant.
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User Interface | User Experience | User Research | Branding | Strategic Planning
I gave Green Goddess the bold, unified identity they needed to turn their mission into a movement.
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User Experience | Visual Design | User Research | User Testing
I redesigned the most boring part of concerts (waiting) into something people might actually enjoy.
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Data Visualization | Visual Design | User Research | Notational Design
I designed a visual system that shows how the 'like & reaction' feature we use mindlessly actually powers the entire social media machine.
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User Interface | User Experience |  User Research | Visual Design
I designed a platform that makes sustainable habits stick by making them social, rewarding, and genuinely fun
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User Interface | Visual Design | User Experience 
I gave the National Museum a digital presence that matches the richness of the collections it's trying to showcase.

The things I actually care about when I'm designing (spoiler: it's not just making things pretty).

EMPATHY
SIMPLICITY
Start with people, not pixels
Understanding real needs before touching design tools.
Cut the noise
Keep only what serves the user.
AI COLLABORATION
Human intuition + machine speed
AI automates the tedious so I focus on what matters.
BALANCE
Beautiful and functional
Aesthetics should amplify usability, not fight it.
ACCESS
For everyone, or it's not done
Inclusivity is foundation, not feature.

The real reason why teams want to keep me around :)

Yuti transforms client visions into compelling projects while maintaining her distinctive aesthetic. Her communication skills and professionalism consistently exceed expectations.
Isabel Dmitruk
Assistant Co-op Faculty, NEU
Beyond exceptional design skills, Yuti brings empathy and heart to everything she does. When she sets her mind to something, she achieves it with kindness.
Geeta Vora
Chief Encourager & Proud Mom Since 2001
Yuti delivered exceptional work, leading usability testing and designing screens that significantly improved user experience. Her creativity and problem-solving skills make her a standout designer.
Sid El Saghir
CEO, Next Play Games
Yuti handles multiple projects simultaneously while producing refined outcomes. Her work balances visual creativity, UX thinking, and leadership.
Vikram Ibrampurkar
Vice President- Design, f1Studioz
Yuti managed 100 students with timely feedback and proactive problem-solving. She's reliable, communicative, and a joy to work with.
James Gutierrez
Teaching Professor, Music Department, NEU
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