LIVE NATION REDESIGN
User Experience | Visual Design | User Research | User Testing
OVERVIEW
Team: Yuti Vora, Saumya Pasi, Zheng Cao,
Yu-Tsen Liu
Focus: User Experience + Visual Design
The mission: Make waiting for concerts less painful, more memorable
THE PROBLEM
Xfinity Center: 25,800 seat capacity. 7,000 lawn seats. 20-minute drive from nearest station.
Result: Traffic chaos. Long waits. Bored crowds standing around. Missed opportunities for connection and memories.
WHAT WE LEARNED
Venue observation at Xfinity Center: We spent time at Xfinity Center observing real concertgoers, capturing traffic chaos, parking struggles, and the aimless waiting that kills pre-show energy.
USER INTERVIEWS
Aashay, 23: "I keep the wristbands, they're core memories."
Ishaan, 22: "I like venues that provide good experiences and vibes."
David, 36: "Concerts are about meeting people and sharing experiences."
​
The insight: People don't just want to see the show, they want the whole experience to feel memorable.
KEY FEATURES
​✓ Anticipation matters: Pre-concert excitement is part of the experience
✓ Memory-making: Merch, wristbands, shared moments = lasting connection
✓ Dead time frustrates: Long waits without engagement = wasted opportunity
✓ Social connection: Concerts are about people as much as music
OUR DIRECTION
Turn dead waiting time into:
-
Memorable experiences
-
Easier arrivals/departures
-
Social connections
-
Stress-free navigation
IDEATION PROCESS
We mapped the entire concert journey, from leaving home to getting back, identifying every friction point and opportunity to improve the experience. Then brainstormed features that could actually solve them.
Mapped pain points and opportunity areas across the full concert experience
SOLUTION #1
SHUTTLE BUS SERVICE
Solves: Traffic jams, parking chaos, pregame logistics
Features:
-
Wayfinding in parking lots
-
Real-time shuttle tracking
-
Route planning to/from venue
-
Distributes crowds more evenly
SOLUTION #2
INTERACTIVE SCREENS
Solves: Boredom during wait times
​
Features:
-
Entertainment while queuing
-
Engagement activities
-
Keeps energy high before show
SOLUTION #3
PRE-PARKING FEATURE
Solves: Parking uncertainty, arrival stress
​
Features:
-
Reserve spots in advance
-
Real-time availability
-
Reduces traffic congestion
-
Skip the "is there space?" panic
SOLUTION #4
FIND A CONCERT FRIEND
Solves: Solo concertgoers + connection opportunities
​
Features:
-
Match with people attending same show
-
Connect based on shared interests
-
Build community before the music starts
THE IMPACT
Before: Traffic jams. Aimless waiting. Stress about parking. Isolated experience.
​
After: Smooth arrivals. Engaging wait times. Social connections. Memories beyond the music.
TAKEAWAY
The concert experience doesn't start when the lights go down, it starts in the parking lot.
​
We designed features that respect people's time, reduce friction, and turn dead moments into memorable ones.