ECOLLECT
User Interface | User Experience | User Research | Visual Design
OVERVIEW
My role: Product Designer
Focus: UI/UX + User Research
The mission: Make sustainable habits actually stick
THE PROBLEM
People want to recycle and donate. But it's inconvenient, unrewarding, and hard to track impact.
Result: Good intentions fade. Items pile up. Sustainability feels like extra work.
THE CHALLENGE
How might we make recycling and donating feel rewarding enough that people actually keep
doing it?
WHAT PEOPLE NEED
✓ A simple way to see their environmental impact
✓ An easy platform to donate or recycle goods
✓ A community to make change feel collective,
not lonely
The insight: People don't lack awareness, they lack motivation and convenience.
WHY MOBILE APP?
3 reasons:
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Easy content creation (snap photo, list item, done)
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Accessible across all demographics
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Push notifications keep habits consistent
EARLY IDEATION
Four concepts emerged:
🛍 E-commerce platform
Buy/sell reusable items for low or no cost
💰 Reward system
Earn points for recycling ---> redeem for gift cards
Weekly leaderboards + social sharing
Donate points to sustainability NGOs
👥 Meetup platform
Organize local donation/recycling events
Build community around the cause
💛 Brand partnerships
Partner with Levi's, H&M, etc. for recognition + rewards
Exploring different angles: marketplace, rewards, community, partnerships
PROCESS
Mapped the full experience:
item listing ---> recycling/donation ---> reward redemption ---> impact tracking.
Digital wireframing and flow mapping
User journey from listing items to earning rewards to tracking impact
DESIGN LANGUAGE
Design language: Fresh, optimistic, community-driven. Makes sustainability feel accessible, not preachy.
Eco-friendly aesthetic: earthy tones, clean layouts, approachable energy
THE SOLUTION
Core features:
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Quick item listing (photo + description)
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Points system with real rewards
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Community events and meetups
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Brand partnership integrations
The result: Sustainable habits with tangible rewards and visible impact.
Key screens: listing items, community meetups, calender
TARGET USERS
Type 1: Genuinely committed to sustainability
Type 2: Motivated by rewards and recognition
Both matter. The platform works whether you're driven by values or incentives, because both lead to the same outcome.
TAKEAWAY
Recycling doesn't fail because people don't care, it fails because it's inconvenient and thankless.
Ecollect proves that when you make sustainable actions easy, rewarding, and social, people actually stick with them.